Older Baby Boomers and Real Estate

With all the buzz in the media about the Millennial generation, it is pretty easy to forget that people who were born between 1946 and 1954 make up 15 percent of the country’s total homebuyers and 22 percent of all sellers across the nation.

That means two of every 10 of your clients are likely to be “older” Baby Boomers, and understanding what resonates with that generation can help ensure that you’re showing them the right homes for the right reasons – and that you’re marketing their homes in the most effective ways.Baby Boomers and Real Estate- Benchmark Realty

Baby Boomers and Real Estate Statistics

This year, Baby Boomers are somewhere between the ages of 60 and 68. Statistics suggest that 16 percent of them purchased a multi-generational home, and most of them purchase a home that’s strikingly similar to their previous home.

Considering that 91 percent of the buyers in this age group are repeat homebuyers, and that they’re often motivated by retirement, you can strategize and plan ahead to make sure their needs are being met.

Showing Baby Boomers the Right Homes

When your clients are telling you what they want, make sure you listen: this group is accustomed to coming right out and saying what they mean, according to MSN, and at the top of the list? A fantastic, modern kitchen. Workshops and hobby studios are also among the most-requested spaces among the older Baby Boomer set.

Marketing a Baby Boomer’s Home

Let’s face it: some of us are not quite as up-to-par with the Internet and social media as we should be – but for most homes, they function as an extremely effective marketing tool. Unfortunately, you may have to convince Baby Boomer clients that you’re doing them justice by advertising their home on Facebook, Pinterest and other online gathering places, according to Andrea Lekushoff, the founder and president of Broad Reach Communications.

Want to Learn More?

Every Benchmark Realtor is invited to—but isn’t required to attend—our monthly Mastermind Meetings, where we have an information-packed hour with tips for improving your business, legal issues and so much more. Want to check it out? We hold Mastermind Meetings at 10 a.m. on the first Monday of every month at the 50Forward Martin Center on Heritage Way in Brentwood, TN.

Give us a call at (615)371-1544 or fill out the form below. We’ll be happy to talk about your future career with Benchmark Realty, and we’ll keep it all confidential.

8 Safety Tips for Realtors®

As a Realtor®, you’re probably a “people-person.” You’re probably friendly, positive and pleasant to be around (at least after a cup or two of coffee, that is), so it might not cross your mind to take safety precautions when you’re out and about – but security experts say that real estate is a high-risk job.


Because we’re exposed to danger every day.

September is National Realtor® Safety Month, so let’s dive right in.Safety Tips for Realtors- Benchmark Realty

8 Safety Tips for Realtors®

As Realtors®, we meet a lot of strangers. We drive people we don’t know to empty houses. We put our phone numbers and pictures everywhere.

If we weren’t selling houses, everybody would think we’re crazy.

We’ve put together a list of 13 safety tips for Realtors®. Are you missing any of these essential protection strategies while you’re doing your job?

1. Meet new clients in your office and ask for identification before you head out. You can get a Prospect Identification Form from Realtor.org, which also asks for a photocopy of the client’s ID. Most people won’t bat an eye at a minor security procedure like this.

2. Show smart. Don’t show properties after dark, and while you’re inside, stay out of closets, basements and attics. Let the potential buyers explore these areas alone; they’ll be fine.

3. Advertise security. When you’re holding an open house, add something to your advertisement that lets people know they need to bring ID in order to see the property.

4. Keep your personal information personal. Don’t use your home number or tell clients where you live; it can be extremely dangerous if that information falls into a predator’s hands.

5. Don’t be a chauffeur. It’s almost always best to drive to homes separately rather than riding with people you don’t know. If you must take one car, make sure you drive. When you get to the property, park on the street, not in the driveway – it’s easier to leave quickly if you don’t have to back out.

6. Tell someone where you are at all times. Whether you’re closing up an open house early or you’re driving all over Nashville showing six different homes, make sure that somebody knows where you are when you change locations.

7. Leave your laptop, your purse and your other valuables in the trunk of your car. Keep your cell phone in your pocket, though, and make sure you can make emergency calls on it with the touch of a button.

8. Follow your instincts. If something feels wrong, it really might be – so make an excuse to leave and head back to a safe location. Don’t be afraid to call the police if you need to. Remember that police officers would rather answer a false call than evaluate a crime scene.

Most people are good people with good intentions, but it only takes one encounter with the wrong type of person for the unthinkable to happen. Make sure you’re safe and that you let other agents know what they can do to protect themselves, as well.

Ready to Talk About a Career with Benchmark?

At Benchmark Realty, we want the best for our agents. Our Total Freedom concept and the fact that our agents enjoy 100 percent commission from day one are a testament to that. If you’d like to discuss your potential for becoming one of the quickly growing number of Benchmark Realtors, call us at (615)371-1544 or fill out the form below. We’ll be happy to set up a confidential meeting so you can learn more.

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Focus Tips for Realtors®


Focus Tips for Realtors - Benchmark Realty, Tennessee's Best Real Estate CompanyAs a Realtor®, you’re pulled in a million different directions every day. If you’re like most of us, you have a home office (or, in some of our cases, a “home cubicle” that consists of a computer in the corner of the most heavily trafficked room in the house). It’s not easy to stay focused on what you need to get done, but with a few tips, you can make yourself more productive and more effective at what you do best.

4 Focus Tips for Realtors®

Distractions come at you a mile a minute. There’s always something that needs your attention, and it’s easy to get derailed. We’ve put together four tried-and-true tips for staying focused that apply to Realtors®, and we’d love for you to share your suggestions, too.

Realtor® Focus Tip #1: Prioritize

It’s no secret that we put family first at Benchmark Realty. When your priorities are in order – and we’re not talking about whom to call back first and which listings need the most immediate attention – focusing on your career becomes that much easier.

Naturally, prioritizing work-related tasks is also essential. Experts suggest that making a list of five “must-do” things in the morning can help you stay on-task and have a more productive day.

Realtor® Focus Tip #2: Make Time for Breaks

Don’t sit at your desk all day. While it might seem like that’s the only way to get things done, you’ll actually accomplish more if you get up and take periodic breaks. 

“People lose focus because they try to focus too hard for too long,” says Dr. John F. Murray, author of The Mental Performance Index.

Whether you watch the news for a half-hour, read a chapter of the latest-and-greatest from your favorite author, or go for a light jog, you’ll be able to clear your head and regroup after a little break.

Realtor® Focus Tip #3: Knock Out the Tough Stuff Early

It seems like it would make sense to save difficult or time-consuming tasks until later in the day, when you’re all warmed up from the morning’s busy work.

It’s not.

“An hour into doing your work, you’ve got a lot less capacity than (at the beginning),” says David Rock, co-founder of the NeuroLeadership Institute and author of Your Brain at Work.

That means starting the day with things that require creativity and lots of brain power and wrapping it up by scheduling appointments, dropping off mailers at the post office, or catching up on paperwork.

Realtor® Focus Tip #4: Work in Blocks

Instead of working until something’s done, try working on it for a specific block of time. You might find that you’ll accomplish things more quickly if you’re trying to beat a deadline. If you don’t finish, that’s okay; pick it up again later. 

In many cases, it’s a good idea to block off your time at the beginning of each day (or sooner, if you can plan that far ahead) because you’ll know what’s in store over the next several hours.

Let’s Talk About Your Focus

If you’re becoming distracted and you’ve tried all of these things, maybe it’s time for a change. Maybe you’re ready to move to the next level in real estate – and at Benchmark Realty, we’ll support you every step of the way with our monthly Mastermind Meetings, extensive agent training and so much more.

Ready to explore your options with Benchmark Realty? Call us at (615)371-1544 or fill out the form below. We’ll set up a confidential meeting where you can ask questions and learn about whether a career with Benchmark Realty is right for you.

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Zillow + Trulia= A Match Made in Heaven?

When the news broke that Zillow and Trulia were merging, most Realtors® were left scratching their heads. What does this mean for us? Will we save money on advertisements, or will we end up spending more? Will it be as valuable joined as the two sites were apart? Zillow +Trulia Benchmark Realty, LLC

What Happened with Zillow and Trulia

It’s no secret that a good portion of our earnings as Realtors goes right back into the business, and a lot of that money goes into sites like Zillow and Trulia. When Zillow announced the buy, Trulia shares skyrocketed. Both sites will remain active and operate under their original names, according to Zillow CEO Spencer Rascoff.

According to some, the bigger company will be able to charge Realtors more money for the same ads. Steve Murray, editor at Real Trends, is one of those who sees this deal going downhill… for Realtors.

Brad Inman is another. He’s arguing that “Zillow’s Trulia move is ‘Checkmate.’”

In the Short-Term

Nothing’s happening to change where your advertising dollars go if you’re using Trulia or Zillow. Not yet, anyway. And prices haven’t escalated as of this writing.

Sure, maybe Zillow is making a move toward world real estate domination (remember the scandal that everyone was fuming about when local MLSs gave listings directly to Realtor.com?) As long as you’re the kind of agent who knows how to provide value to web-savvy clients, you’ll always have a strong foothold in your communities.

Are You a Benchmark Agent?

No matter which direction this Zillow-Trulia deal goes, there’s one thing that won’t change: Benchmark Realty’s Total Freedom concept. We give our Realtors the freedom to run their own businesses, and for doing that, every agent is entitled to 100 percent commission.

If you’re not a Benchmark Agent yet, it might be time to call us at (615)371-1544 or fill out the form below. We’ll set up a confidential meeting where you can ask questions and learn about the way we do business.

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