How Far is TOO Far?

At Benchmark Realty, we have agents all over Middle Tennessee, and some cover much larger geographical areas than others do.

But how far is too far? And how do you know if you’re pushing your territory past reasonable limits?How Far is Too Far for a realtor to drive- Benchmark Realty

The Judgment Call: How Far is too Far?

When you were an excited, brand-new Realtor®, how far would you go to get a listing or show a house? Did it matter where the client was coming from, or did you set boundaries right out of the gate?

There’s really no hard-and-fast rule for how far a Realtor should travel, especially because this business is all about making the client happy – and about earning a commission. If you’re showing your clients multi-million dollar listing, it makes sense to drive from Spring Hill to Nashville (or beyond).

Here’s the deal: you have total control over your real estate business. Some agents prefer working in several smaller communities, and others like to focus on one big city. Whatever you choose is absolutely fine, as long as you know your areas and can give your clients the top-tier service they expect from you.

That said, though, you need to choose wisely. Few Realtors can be incredibly familiar with a community that’s more than 50 miles from home; for the most part, 50 miles seems to be the limit in rural areas, and 20 to 25 is about it for more urban areas.

Collaboration is a Benchmark Realty Hallmark

Because we’re a sizable company covering Middle Tennessee, there’s plenty of opportunity for collaboration between Realtors. Part of our Vision Statement is that we’ll consistently deliver 100 percent of our clients’ expectations in every real estate transaction.

Part of that is doing what it takes to give our clients the best possible service. If that means referring them to an agent who has more knowledge about local issues in Thompson’s Station, for example, or asking a Realtor who covers the southeastern corner of Nashville if there are any issues your clients need to know about, then that’s what we strive to do.

Are You a Benchmark Realtor?

One thing that our agents always talk about is the level of cooperation that we enjoy. Check out what Benchmark Realtor Lisa Gray has to say about teamwork: “We are all on the same team, going in the same direction.”

If you’re up for a conversation about joining one of Middle Tennessee’s premier real estate companies, call us at 615-371-1544 or fill out the form below. You’re going to love the camaraderie, the collaboration, and – we almost don’t want to say it – the 100 percent commission that all of our agents enjoy right off the bat.

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How Strong is Your Personal Brand?

We all know that in real estate, our brands are important. Maybe you have a catchy team name, or perhaps your given name segues into an unforgettable slogan. No matter what, it’s important that you keep your brand—your name—in great shape. So how strong is your personal brand?how strong is your personal brand- Benchmark Realty

Perception Counts… Maybe More than You Think

The way people view your brand is a big deal. You have to have professionalism written all over everything you do; that means keeping your personal Facebook page private, your Twitter feed classy and your ads tasteful and respectful.

In the book The 22 Immutable Laws of Marketing, the authors Jack Trout and Al Ries insist, “Marketing is not a battle of products. It’s a battle of perceptions.” That means it’s your job to shape what your clients think about your brand – and you do that every day, sometimes without even realizing it.

Positioning in Your Marketplace

You always have to watch your brand’s positioning, too. It can change rapidly. Who are your competitors? What are things that you offer that your competitors don’t? How do you make sure your target market knows about the things that give you an edge over everyone else?

You can figure out all of these things by using Google.

Let’s say you focus on Thompson’s Station. Google “Thompson’s Station Realtor.” Start exploring the results, skipping the usual suspects such as, Zillow and Trulia.

Are they doing anything that you’re not doing? Are they blogging? Do they have active social media accounts? All of these things play a big role in branding and standing out among the competition, and they can help you spring forward – not just in the search results, but in real-life connections, as well.

Do You Have the Time to Work on Your Brand?

At Benchmark Realty, we believe in the Total Freedom concept. You’re in control of your own real estate career, and we make sure you keep control by giving you 100 percent of your real estate commissions.

If you’re not already part of our winning team, let’s talk. Call us at 615-370-1544 or fill out the form below; we’ll set up a confidential meeting so you can learn about how Benchmark Realty might be the perfect place for you.

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Benchmark Agent Heads Up Local Toy and Clothing Drive

Looking for a way to give back this Christmas season? Our very own Benchmark agent Jon Krawcyk is also a Franklin Firefighter and one of the founders of the Franklin Firefighters Toy and Clothing drive. They provide Christmas for local families that might not otherwise have one.

Seven years ago while on a paramedic run, Jon and several other firefighters were in the home of a woman with four young children. While the paramedics were assessing a health issue with the mother, the other firefighters were trying to calm the children by talking to them about Christmas. They noticed the mother was becoming panicked by their conversation. They later learned the reason the mother had anxiety is that she had never discussed Christmas with her children. Although she could provide for their basic needs, she wasn’t able to provide anything for Christmas. The firefighters made a conscious decision right then that they would provide a Christmas for the family.

The Franklin Firefighters Toy and Clothing drive founded by Jon Krawcyk, Clay Mackey, David Edge, and Jeff Boggs has grown over the last seven years and this year will provide Christmas for around 400 children. They work with the Boys and Girls Clubs of Franklin and Fairview to identify children in need. Tags listing information about the child, their wish list and sizes are available for sponsorship.

Benchmark Realty, is a strong supporter of the firefighters’ efforts.

In the true spirit of Christmas, in lieu of a company party Benchmark Realty, LLC. provided a financial contribution and individual agents are sponsoring families in need. Instead of spending the money on ourselves we chose to give back and focus on the needs of others.” – Phillip Cantrell, Benchmark Realty

Benchmark Realty Agents showed up in force to support the Franklin Firefighters Toy and Clothing Drive.

Benchmark Realty Agents showed up in force to support the Franklin Firefighters Toy and Clothing Drive.

If you would like to provide Christmas for a child, tags are available at the 6 Franklin fire stations and at City Hall in front of the Franklin Fire Department Headquarters. Deadline for dropping off unwrapped toys is December 8th.

Benchmark’s Giffen Earns WCAR REALTOR® of the Year Award

FRANKLIN, Tenn.—(November 24, 2014) The Williamson County Association of Realtors® has presented their most prestigious award, Realtor  Of The Year, to Benchmark Managing Broker John Giffen at their annual installation and awards reception held at Lillie Belle’s in downtown Franklin.WCAR realtor of the year- John Giffen

In presenting the award, 2014 WCAR President Lisa Culp Taylor said the criteria is based on civic and community service, business accomplishments and contributions to the state, national and Williamson County associations of Realtors.

“John has been involved in real estate since 1986 as an owner, investor, Realtor and managing broker. He has been active in the National Association of Realtors AS A REBAC instructor, as a member of the Council of Residential Specialists and as a member of the Council of Real Estate Brokerage Managers. He also serves as a member of the Diversity Committee of the Tennessee Association of Realtors,” Culp Taylor said. “As a WCAR instructor, John has served on many committees including Grievance, Professional Standards and Education.”

Giffen was also installed as a 2015 WCAR Director, along with Benchmark agent Lisa Wurth, who will be extending her service on the WCAR Board as a member of the 2015 Board Executive Committee, in the role of Secretary/Treasurer.

Giffen in his remarks to the group said “it’s an honor and a privilege to receive this award representing a noble profession and a noble cause helping steward the largest asset a person has, “ Giffen said. “Moving to Benchmark was the best professional decision I’ve ever made and I appreciate our CEO Phillip Cantrell’s incredible work ethic and integrity. I also so appreciate my wife, Michelle, who understood and supported the sacrifices I’ve made over the years to be successful in this profession.”

Benchmark WCAR Cantrell, Wurth, Giffen

Benchmark CEO Phillip Cantrell with WCAR- Secretary/Treasurer Lisa Wurth and Benchmark Managing Broker John Giffen

Established in 2006, Benchmark Realty, LLC is a locally owned full service residential and commercial real estate brokerage with offices in Cool Springs, Murfreesboro and Midtown Nashville. With almost 600 agents serving all of Middle Tennessee, the award winning company has become one of the fastest growing, technologically innovative real estate firms in the area. CEO, Phillip Cantrell was last year’s  WCAR- Realtor of the year winner making this the second consecutive year that a Benchmark Realty Agent has taken home this prestigious award. Visit them online at