Zillow + Trulia= A Match Made in Heaven?

When the news broke that Zillow and Trulia were merging, most Realtors® were left scratching their heads. What does this mean for us? Will we save money on advertisements, or will we end up spending more? Will it be as valuable joined as the two sites were apart? Zillow +Trulia Benchmark Realty, LLC

What Happened with Zillow and Trulia

It’s no secret that a good portion of our earnings as Realtors goes right back into the business, and a lot of that money goes into sites like Zillow and Trulia. When Zillow announced the buy, Trulia shares skyrocketed. Both sites will remain active and operate under their original names, according to Zillow CEO Spencer Rascoff.

According to some, the bigger company will be able to charge Realtors more money for the same ads. Steve Murray, editor at Real Trends, is one of those who sees this deal going downhill… for Realtors.

Brad Inman is another. He’s arguing that “Zillow’s Trulia move is ‘Checkmate.’”

In the Short-Term

Nothing’s happening to change where your advertising dollars go if you’re using Trulia or Zillow. Not yet, anyway. And prices haven’t escalated as of this writing.

Sure, maybe Zillow is making a move toward world real estate domination (remember the scandal that everyone was fuming about when local MLSs gave listings directly to Realtor.com?) As long as you’re the kind of agent who knows how to provide value to web-savvy clients, you’ll always have a strong foothold in your communities.

Are You a Benchmark Agent?

No matter which direction this Zillow-Trulia deal goes, there’s one thing that won’t change: Benchmark Realty’s Total Freedom concept. We give our Realtors the freedom to run their own businesses, and for doing that, every agent is entitled to 100 percent commission.

If you’re not a Benchmark Agent yet, it might be time to call us at (615)371-1544 or fill out the form below. We’ll set up a confidential meeting where you can ask questions and learn about the way we do business.

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Free Listing Feedback Template for Realtors®

This post is the third in a series of our three free marketing letter templates for Realtors®.

It’s not always easy to reach out to a referral, follow up after an open house, or make sure that your current clients feel like they’re still connected to you while their home is on the market.

We’ve put together three free marketing letter templates exclusively for Realtors® that will give you a push in the right direction. Just personalize the content inside the brackets and voilà! You have an instant email or paper-mail letter that makes you shine like the professional you are.Listing Feedback Template-Benchmark Realty

Free Listing Feedback Template for Realtors®

Asking for feedback, especially while your client’s home is still on the market, is never easy. It’s necessary so that you can provide your clients with the best service, but still… not easy.

By sending a letter or an email like this one, you’re not only showing your clients that you’re still connected and that you’re completely committed to selling their home – you’re showing them that you want them to hold the reins.

Dear (name),

I just wanted to take a few moments to let you know how things are going with your home.

Over the last (number) years, I’ve learned that marketing a home and getting it to sell quickly entails putting it in front of the right people. That holds true with your home, too, so I’ve made it available to potential buyers who are most likely to be interested in purchasing it.

You can get a glimpse at what potential buyers see here: (insert link to their home online). Based on my experience selling homes in the (city) area, this is one of the best ways to get results. I’ve also listed your home in (magazine, website or other media), so it’s getting ample exposure in our target market.

In order to continue to provide the best possible service, I’d like to ask you for feedback throughout this process. If there’s anything that you feel I’m doing exceptionally well, or if there are areas where you’d like me to focus more attention, please feel free to let me know. That way, I can give your home the attention it deserves and ensure your complete satisfaction.

Thank you for taking the time to provide your valuable feedback. It’s a pleasure and an honor working with you, and I’ll look forward to hearing back at your convenience. Have a wonderful day!

Truly,

(Your name and designations)
Benchmark Realty, LLC
(Your email)
(Your phone number)

Are You a Benchmark Agent?

At Benchmark Realty, we strive to keep our Realtors on the cutting edge of the industry. Call us at (615)371-1544 or fill out the form below. We’ll set up a confidential meeting where you can learn about our Total Freedom concept. You’ll also be pleased to know that all of our agents enjoy 100 percent commission on every transaction.

Want more free letter templates for Realtors®? Check out our free open house follow-up template and our free referral letter template.

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Benchmark Agent Testimonial- Lisa Gray

One of the reasons we know we are on the right track with our business model is the enthusiasm and feedback we receive on a daily basis from our agents. Benchmark Agent, Lisa Gray shares her thoughts on a career with Benchmark in the video below.

Some of the things Lisa likes most are the plethora of resources available, the high caliber of agent that is attracted to Benchmark and the atmosphere of teamwork.

“We are all on the same team, going in the same direction. Trying to be excellent at what we do.”

Like most agents, Lisa was first attracted to Benchmark because of the 100% commission plan but now after four years she is convinced she wouldn’t switch to another company with the exact same incentives.

“It’s more about being excellent. It’s about working hard at what we do and trying to be the best we can in our industry.”

Lisa’s advice to agents considering a career with Benchmark Realty:

“If I could go back and do it sooner, I would have.”

If you’d like more information on a career with Benchmark please fill out the form below to schedule a confidential meeting.

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Free Open House Follow-Up Letter for Realtors®

This post is the second in a series of our three free marketing letter templates for Realtors®.

It’s not always easy to reach out to a referral, follow up after an open house, or make sure that your current clients feel like they’re still connected to you while their home is on the market.

We’ve put together three free marketing letter templates exclusively for Realtors® that will give you a push in the right direction. Just personalize the content inside the brackets and voilà! You have an instant email or paper-mail letter that makes you shine like the professional you are.Open House Follow-up Letter- Benchmark Realty

Free Open House Follow-Up Letter Template for Realtors®

After you hold an open house, it’s essential that you follow up with potential leads. It’s not always easy to break the ice, though, so we’ve put together this free open house follow-up template that will put you on the right path.

Dear (first name),

It was a pleasure meeting you today at (property address). Did you have enough time to explore the home? If you’d like to see it privately, feel free to call me at (your number) or send me an email and we’ll set up an appointment that fits into your schedule.

If you have additional questions about the home, I’ll be happy to answer them. Based on our conversation, I think you might be interested in a few of our other listings as well.

I’d also like to invite you to tour (a link to a listing that is very similar to the one they visited) with me if the home you visited (today/yesterday/last weekend) wasn’t the perfect fit for your family. Or, tell me what you’re looking for—I’ll be happy to use my extensive connections and experience to find your dream home.

Again, I appreciate you taking the time to stop in and view the home on (street name). I look forward to helping (you/your family) find your next home.

All the best,

(Your name and designations)
Benchmark Realty, LLC
(Your email)
(Your phone number)

Ready to Work With Benchmark?

Our agents enjoy 100 percent commission on every transaction, and we wholeheartedly endorse the Total Freedom concept. Want to learn more? Call us at (615)371-1544 or fill out the confidential form below.

Our next post is going to be a good one – we’re giving you a free listing feedback template so you can keep your clients in the loop and make them feel more connected to you.

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